• DATE October 25th & 26th, 2013
  • LOCATION WAMU Theatre, Seattle, Washington
  • CLIENTS Freaknight Festival & USC Events
  • PROJECT TYPE Interactive Art Installation

Crafting the image and aesthetic for the architectural projection mapping outside the entrance of Freaknight 2013 was an especially engaging project. Freaknight, a Seattle Halloween ritual running 17 years, put on by United State of Consciousness (USC), was the event, and it was clear the material and approach needed to be creative, professional, and original.


After talking, listening, and brainstorming with the production team at USC there were goals in mind an it was time to manifest. Using physical models of the buildings cut out from wood as the blueprint we were able to get really creative with the filming. Let's get some bugs, beetles, worms, and even a tarantula running around on the surface. Interacting, crawling through windows, jumping from building to building, and making use of the architecture through the very real and tactile surface of the model, the analog creatures were great models and were unharmed.

From these shoots the content was translated into pixels and manipulated further to give it the right touch.


Next, make sure that no mater rain, sleet, snow, or shine the installation would run, be safe, secure, and look beautiful while on site. For this we turned to our in house "RUBIX" structure and mounted the projectors, computers, and all the wires in a discrete and color themed enclosure that also offered protection from the elements.

Mix all this together with 20,000+ exuberant fans streaming by each night, taking in the spectacle, setting the theme for the evening, and hinting at the quality and care taken in extending the event's aesthetic from print to real life and in person. It was truly a pleasure to work on a project of this nature.