The Collective, described as an "urban basecamp for the mind, body, and soul", was an incredible space to work with in the heart of Seattle's South Lake Union.
The intentional mix of natural materials and modern applications of them struck a nice balance between the contemporary world and the true environment that surrounds us all.
To properly elevate the visual identity of the grand opening a mix of activations were found to be the perfect fit.
1) Projection mapping topographic lines over the entryway, 2) "Gobo" style logo projections, 3) x18 pieces of battery powered uplighting, 4) and an incredible artistic projection mapping piece on a mural by local artist Mimi Kvinge.
Even as the afternoon sun was still setting the high powered projections and lighting were able to set the tone as scores and scores of folks trolled through the two massive lunges and their myriad attractions.